Lucy Ross growth marketing coach and consultant in New ZEaland and Australia photo

Growth Marketing Services, Strategy & Coaching for Shopify Stores

Grow your Shopify store with strategy instead of guesswork. We help product-based brands attract ready-to-buy customers, generate consistent sales, and scale sustainably through clear strategy, refined messaging, and high-performing campaigns. This is growth, intentional, profitable, and built around what actually works.

7 figure shopify scaling playbook image of ebook

Steal our

Your 7-Figure Shopify Growth Playbook™

Listen up, there’s a proven formula for turning your Shopify store into a cash machine.
We know it works because we’ve used it to scale stores to 5, 6, and even 7 figures. This isn’t theory. This is what’s actually working RIGHT NOW to grow profitable eCommerce brands. And today, we’re handing you the exact roadmap we use to unlock predictable, scalable, and unstoppable growth.

Break Free from Random Acts of Marketing

Most Shopify founders are doing a lot of marketing, but not the marketing that moves the needle. Between rising ad costs, unpredictable sales, and the pressure to keep up with trends, it’s easy to feel stuck in chaos rather than clarity. If your growth feels inconsistent, your messaging feels unclear, or your campaigns feel scattered, you’re not alone… and you’re not the problem. You just need a smarter, more strategic plan.

Want to work together?

Shopify Founder on computer

Strategic support for Shopify stores at every stage of growth.

How We Help You Grow

Planing our path forward picture of a strategy planner
01

Growth Planning
& Strategy

Designed to help you break through roadblocks and map out your next moves with precision. Perfect for buisnesses who need focus, fast results, and expert guidance on demand.

Outcome:
✔ A prioritised campaign roadmap
✔ Clear direction on ads, landing pages, and funnel fixes
✔ Clarity on ad channels, budgets, and asset needs
✔ Confidence in what to build before you invest
✔ A practical roadmap your team can actually execute

Done for you growth marketing for shopfy stores, planning your time planner pic
02

Done for you growth marketing services

Growth marketing services aimed at attracting, educating & converting strangers into customers. & tactics for generating repeat business so you can scale.
You’ll discover how to:
✔️Google Ads, Meta Ads, Pinterest Ads, Bing Ads Management, GEO & SEO.
✔️Promotion Blueprints to nail messaing and creative planning
✔️Canva ad factories to churn out content and save you on graphic design.
✔️ Money Metrics Budget Planning
✔️ Landing Page Optimisation
✔️ Shopify Ecommerce Websites

Shopify coaching to take control you got this
03

Growth Coaching & Consulting

Designed for entrepreneurs ready to scale sustainably and want change NOW! 1 on 1 and tailored to your business.
You’ll discover how to:
✔️Learn and apply a strategy you can actually sustain
✔️Build simple, repeatable systems that elevate your marketing
✔️Gain support, feedback, and impact real change

What needs to change?

04

Paid Account Audits

An independent, expert review of your website and ad accounts to see what’s really going on behind the scenes.
We review your Google Ads, Meta Ads, website, and Search Console, then record a Loom walkthrough highlighting issues, missed opportunities, and risks. You’ll also receive a 1-page recommendation summary outlining priorities and next steps.

You’ll walk away with:
✔ Clear visibility into what’s working and what’s not
✔ Practical recommendations you can action or delegate to us
✔ Confidence in where to invest next
✔ Clarity for accurate scoping and quoting

05

Shopify Websites That Convert

Most DIY websites look good — but sell nothing. They’re glorified brochures, not sales tools.
And when you run traffic to them, cheap gets expensive fast.
We build Shopify websites and landing pages using conversion rate optimisation, SEO and GEO attraction techniques, designed to attract the right visitors, educate them, convert them into customers, and bring them back again.

Everything you need:
✔ Conversion-focused website and landing page builds
✔ SEO & GEO foundations baked in from day one
✔ Strategic copy that turns your site into your best salesperson

06

Fractional Marketing Leadership

If you want to run marketing in-house, you need leadership,not more random activity.
We act as a strategic layer over your internal team, helping you build the right systems, workflows, and standards so marketing becomes consistent, measurable, and effective.

You’ll get:
✔ Training and mentorship for in-house marketers
✔ Proven systems, templates, and processes
✔ Strategic guidance to improve output and decision-making.

Strategy Refined. Visibility Elevated. Sales Amplified.

Picture of our signature shopify scaling system

Because random marketing tactics don’t scale

Shopify Scaling System™

Most ecommerce brands don’t have a marketing problem, they have a system problem.
Campaigns get launched without a plan. Traffic gets sent to pages that don’t sell. Teams are busy, but growth is inconsistent.

Our Ecommerce Marketing Signature System is the framework we use to turn scattered marketing activity into a repeatable, scalable growth engine. At its core, the system is designed to do four things: attract the right traffic, educate buyers, convert demand into sales, and drive repeat purchases. Every website build, campaign, landing page, audit, and roadmap we deliver plugs into this system, so nothing operates in isolation.

Instead of guessing what to do next, the system gives you clarity. You know which campaigns to run, what assets are required, how traffic should flow, and where to focus to unlock growth. It’s how we plan quarters for our largest clients and ensure marketing spend works harder , not just louder.

Whether we’re managing ads, building your website, training your team, or acting as strategic oversight, this system becomes the foundation, so your marketing finally behaves like a sales engine, not a collection of disconnected tactics.

Tag me in!

Meet the Strategist Behind Your Next Stage of Growth

I’m Lucy, growth strategist, marketing coach, and the creator of the Shopify Scaling System™. After years of trying every “proven” tactic, I realised sustainable success doesn’t come from trends. It comes from clarity, alignment, and systems that reflect how eCommerce brands truly work. Today, I help Shopify founders grow with confidence, strategy, and results they can actually measure.

Lucy the shopify sales magnet
Client growth on shopify example

Case Studies

Results That Speak for Themselves

8.7x Growth in 12 Months

How we scaled a baby clothing brand with full-funnel strategy + ads.

78% Lower Cost Per Conversion

A Meta Ads case study that turned a loss-making campaign into a profitable growth channel.

3x More Sales with the Same Budget

A Google Ads framework that transformed performance without increasing spend.

FAQ

Most agencies focus on individual tactics, ads, SEO, or socia, in isolation. We work from a system-first approach. Every campaign, website, landing page, and ad channel is planned and executed within our Shopify Scaling System™, so traffic, messaging, and conversion all work together to drive profitable growth, not just clicks.

Yes. We specialise in Shopify ecommerce brands because it allows us to move faster, optimise more effectively, and build proven conversion frameworks that actually scale. We find when people are on other website platforms, they need to do more things manually and their dont have the access to apps, plugins and tools. So the cost of maintaing their website and marketing is higher. This focus means better outcomes for our clients, from website performance to ad efficiency and repeat purchases. We do have a seperate business called theivylead.com where people looking for help with leads generation who are not ecommerce can get help.

Absolutely. Many clients engage us for paid audits, roadmapping sessions, or strategic oversight alongside their existing team or agency.
We act as a second set of expert eyes, identifying gaps, improving systems, and giving clear direction so execution is stronger and more cost-effective.

Yes, this is where most brands lose money. Running traffic to a website that isn’t built to convert turns ads into an expense, not an investment. We build and optimise Shopify websites and landing pages using conversion rate optimisation, SEO, and GEO principles, so your website becomes your best salesperson, especially under paid traffic.

GEO (Generative Engine Optimisation) focuses on making your brand and content visible in AI-powered search results like Google’s AI Overviews and other generative platforms. We structure websites, content, and messaging so your brand is not only discoverable in traditional search, but also understood, referenced, and surfaced by AI systems customers increasingly rely on to make buying decisions. We can also help train you in the best content strategy to help you get found where people are looking for you or the solutions your product offers.

We work with ecommerce brands based in New Zealand, Australia, the Pacific Islands, Singapore, and the United States, primarily where time zones allow for effective collaboration. Our team operates in the NZ time zone (GMT – 13) , which means we prioritise clients where real-time communication, planning sessions, and ongoing optimisation can happen without delay. This ensures faster execution, clearer feedback loops, and better results. If you’re outside these regions but can meet with s during New Zealand Business hours, we’re happy to assess fit on a case-by-case basis. Sometimes this works well as we are working while you are sleeping.

What my clients say…

Ready to step into your next stage of growth

Let’s work together!

You can keep doing what you’re doing, hoping the pieces fall into place. Or you can make a strategic shift, get a clear plan, and grow with confidence instead of guesswork.
If you’re ready for clarity, consistency, and a smarter way to scale, we should talk.